Meet Cynthia
Cynthia Irons is the founder of High Peaks Marketing - an innovative marketing agency that gives brands a “CMO-In-A-Box” for all their marketing needs.
Cynthia Irons
A marketing expert with over 25 years of in-house and agency experience, her expertise spans internal and external communications, marketing, and branding at such prestigious firms as Accenture, Gap Inc., KPMG, and Ogilvy PR. Cynthia’s marketing and communications leadership has fostered innovative campaigns, media concepts, and powerful ideas that have gone on to build brands and drive marketing strategies and sales.
Recent Experience
Most recently, Cynthia served as Chief Marketing Officer at Zeel. As department head, she developed, implemented, and managed the company’s integrated marketing and communications strategy and brand vision across all channels, including out-of-home advertising, paid digital advertising, influencer marketing, PR, SEO, content marketing, organic social media, product development, email marketing, partnerships, and creative services. Her 10-person team consistently exceeded customer acquisition and revenue goals, which helped the company achieve three-year revenue growth of over 2,000%.
Previous Experience
Previously, Cynthia served as Head of Communications at Intermedia. In her role, she developed strategic communications plans and managed public relations, analyst relations, social media, crisis communications, thought leadership, and internal and corporate communications. Her marketing leadership directly correlated to an 86% year-over-year increase in inbound sales leads that were closed as new business. Cynthia also spent several years as Vice President at Ogilvy PR, a top 10 marketing and communications firm. There, she was part of the firm’s Corporate Practice serving professional services, financial services, healthcare, and consumer companies. While at Ogilvy, she played an influential role managing the white goods division of the LG Electronics account.
Television Appearances
Cynthia has over 200 national and regional TV appearances on NBC, CBS, ABC, Fox, and the CW including New York Live, Good Morning America, and Good Day LA, among others. She’s been featured in Brit & Co, Crain’s, The Houston Chronicle, Forbes, The Sacramento Bee, and she spoke at Create & Cultivate, among other conferences.
What can we do for you?
Cynthia and her team know the unique demands of both start-ups and big businesses. She launched High Peaks Marketing to provide full-service marketing expertise to smaller businesses and startups that require strong, thoughtful marketing leadership without carrying the significant cost of hiring in-house marketers or paying high agency fees.
